AUADD
Digital product support for Americans United Against Destructive Driving across its public website and driving-education app experience.
App and web product support
AUADD communicates a public-safety mission while supporting education through both web and mobile experiences. Visitors need to understand the organization, find the appropriate resources, and move between those touchpoints without losing context.
Website and mobile product support
Driving-education experience
Coordination across public web and app touchpoints
What the work needed to account for.
Ads Web Media supported the website and mobile product represented in the portfolio. The work required coordination across the public organization experience and the driving-education product rather than treating each channel as an unrelated project.
The available work shows how the organization's public website and product experience present its mission and education resources across more than one digital channel.
A clearer path from the mission to action
The archived June 2022 homepage and the current public website show a substantial change in how AUADD introduces its mission and guides visitors toward help, participation, and support.
The current first screen states the road-safety mission before asking visitors to explore state resources.
Contact and Donate are visible at the top, while the main navigation groups human services, programs, articles, the app, and sponsorship information.
The homepage now separates nationwide reach, the president's message, ways to help, sponsors, donations, volunteering, and current articles into distinct sections.
The comparison documents visible design and information changes. It does not claim changes in traffic, donations, app use, or road-safety outcomes.
See the current public experience.
The live website may have changed since the original delivery. Review it alongside the documented scope rather than treating every current detail as work completed by Ads Web Media.