AUADD
Digital product support for Americans United Against Destructive Driving across its public website and driving-education app experience.
App and web product support
AUADD uses its website to explain its road safety mission and its app to support driving education. Visitors need to find the right resource for what they came to do.
Public website
Driving education app
Website and app presentation
What we worked on.
We supported the public website and driving education app as parts of the same project.
Review the website and app work shown here to see how the organization presents its mission and resources.
A clearer path from the mission to action
The archived June 2022 homepage and the current public website show a substantial change in how AUADD introduces its mission and guides visitors toward help, participation, and support.
The current first screen states the road-safety mission before asking visitors to explore state resources.
Contact and Donate are visible at the top, while the main navigation groups human services, programs, articles, the app, and sponsorship information.
The homepage now separates nationwide reach, the president's message, ways to help, sponsors, donations, volunteering, and current articles into distinct sections.
The comparison documents visible design and information changes. It does not claim changes in traffic, donations, app use, or road-safety outcomes.
See the client's website today.
The client may have changed the live site since our work. Use the project details above to see what Ads Web Media worked on.