Edwards Design Group
Website design support for Edwards Design Group, focused on presenting its work clearly and giving prospective clients a direct path to enquire.
Website design and inquiry-flow cleanup
A design-led business needs prospective clients to understand the work before they are ready to make contact. That puts more responsibility on project presentation, service context, image quality, and the transition from browsing to an inquiry.
Portfolio-led website presentation
Service and project information structure
Inquiry-path and contact support
What the work needed to account for.
The project scope centered on a portfolio-led experience supported by clearer service information and an easier contact path. The case study is intentionally limited to the work represented in the Ads Web Media portfolio rather than making claims about later changes or business results.
This case study documents the design and inquiry-flow scope visible in the Ads Web Media portfolio. The current public website may have changed since delivery.
See the current public experience.
The live website may have changed since the original delivery. Review it alongside the documented scope rather than treating every current detail as work completed by Ads Web Media.